At the heart of Ovelakameli is a journey shaped by creativity and passion. Founded by Jari Tuomi—an airline pilot, musician, artist, entrepreneur, and a devoted fan of the iconic 80s era—Ovelakameli is more than just a brand; it’s a celebration of bold self-expression and timeless design.

Inspired by the fusion of art and the dynamic energy of the 80s, our collections reflect a unique blend of heritage and innovation. Every piece embodies meticulous craftsmanship, authenticity, and a dedication to creating designs that stand out and stand the test of time.

As Ovelakameli continues to evolve, our mission remains clear: to craft fashion that inspires confidence, individuality, and a fearless embrace of creativity. With every creation, we honor the spirit of the past while shaping the style of the future.